5 Interesting Statistics About Microlearning in a Corporate Setting

Tips & Tricks  |  November 11, 2019

Microlearning offers many benefits to your employees. They can check out a lesson when it fits into their schedule and spend 10 minutes or less engaged in an activity that focuses their learning on a new skill or new information that will allow them to be even more successful in their current role, or advance into a new one. When you successfully integrate microlearning opportunities into your talent development program, you empower employees. Their individual successes translate into innovation and growth for your company. Here are five statistics that highlight how microlearning can benefit employees and companies.

Statistic #1: Microlearning can boost engagement to more than 50%. 

SH!FT reported on a survey of 385 employees by Software Advice, The LMS Features that Drive Employee Engagement IndustryView. A combined 58% said that they would be either “somewhat more likely” or “much more likely” to use the learning tools offered by their employers if the lessons were divided into shorter segments. Your employees want to learn, but they want the learning to happen in chunks of time and information that are easier to manage. Microlearning is the answer.

Statistic #2: Nearly 50% of employees would use a mobile app to complete a learning module. 

Software Advice also reported that a combined 48% of users would be “somewhat more likely” or “much more likely” to use a smartphone or a tablet to access learning software. This is great news because microlearning applications are designed to be accessed primarily on mobile devices. One of microlearning’s many benefits is its flexibility: users can access the modules they want, when they want, and where they want. All they need to do is pull out their phone or tablet between meetings (or at 3:00 AM, if they are night owls) and spend 10 minutes or less on the topic of their choice.

Statistic #3: The transfer of learning is 17% more efficient with microlearning. 

SH!FT reports that research discussed in the Journal of Applied Psychology found that when people learn smaller amounts of material at a time, the transfer of learning is 17% more efficient than when they are expected to learn more material at once. Microlearning is focused on a single topic, and learners are only given information that is absolutely crucial. As a result, they are better able to focus on, and pay attention to, what they need to know without worrying about having to separate out the necessary information from all of the information that they are given in longer lessons.

Statistic #4: Microlearning can decrease development costs by 50% and increase the speed of development by 300%. 

It takes a lot of time, dedication, and money to develop courses that your employees need. SH!FT summarized findings from Ray Jimenez, Ph.D., a learning architect, about how microlearning development can benefit companies in both cost and time. Dr. Jimenez explains in his book, 3-minute eLearning, that companies can slash development costs in half and increase course-production by 300% thanks to the nature of microlearning content. With microlearning, you don’t need to pay for:

  • A physical location for learners to gather
  • Equipment
  • Utilities
  • Instructors’ salaries for course delivery

Microlearning can be quickly and easily created and delivered to learners. Content can also be easily updated. 

Statistic #5: Employees work for about 11 minutes before being distracted. 

You know that sometimes it can be hard to get work done…while you’re at work. Your phone rings constantly, new emails arrive every few seconds, people stop by your office to chat… Employees are routinely interrupted while they are working. Float reports on research done at the University of California–Irvine, that found: 

  • Employees work for an average of 11 minutes before they will be distracted by an outside stimulus (phones, emails, etc.).
  • In these 11 minute spans the employee works in various short and quick tasks lasting around 3 minutes each.

Microlearning courses are less than 11 minutes long, so you can capitalize on the short bursts of work that employees are able to complete. 

Float couples the above findings shared by David Winograd in his May 2018 article, Ways Microlearning Increases Attention and Retention. Winograd reminds us that humans have short attention spans, citing a Microsoft study from 2015: “a goldfish can stay interested in something for nine seconds while people, on average, clock in at 8 seconds, which is down from 12 seconds in 2000 and getting shorter all the time.” If you want your employees to have meaningful and effective learning opportunities, microlearning units take into account both their ability to focus for short periods of time and the likelihood that they will be interrupted often throughout the day.

With new advancements in technology almost daily, it can be hard to keep up! At KnowledgeForce, we’d love to help you stay in the know about what’s happening in the fast-paced world of corporate learning and ensure that you and your team are ahead of the curve. 

Learn more about who we are, the problems we solve, the services we offer, and read about our satisfied clients. Contact us today to help us help you stay on top!

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